DISCUSSION

Has Boxed.com solved the melting chocolate challenge?

Written by George Anderson

Photo: Boxed

There’s a good reason that chocolate sales have traditionally fallen off during the summer months. Chocolate melts. That’s true of the trip home from the store by car and even more so for chocolate being shipped for home delivery from some online distribution center.

Boxed, the online seller of groceries in bulk, says consumers can now eat as much chocolate as they wish regardless of how high the temperature climbs as it has come up with a solution that not only keeps product intact, but does so in an environmentally friendly way.

Boxed’s answer is using thermal packaging that enables them to deliver chocolates and other desserts within two days without the risk of a gooey mess.

"Many of our competitors have to hold orders for chocolates and other desserts during the hottest months of the year due to melting.” said Ludivine Ni, senior operations manager at Boxed, in a statement. “We know our customers really love these products, so we wanted to develop a method to ship them all year round without risking melting. We see this as another way to delight our customers, as well as a competitive advantage.”

The other advantage to the packaging used by Boxed is it doesn’t require excess materials that have been traditionally used to try and keep products cold through the shipping cycle.

Discussion Thread0