Source: Sears Holdings
Some may remember when apparel was considered a strength of Sears’ business. Whenever that was, it was some time ago. That’s what makes the news that Sears is debuting a new shop-within-a-shop clothing concept in five stores in New York’s Westchester County and Northern New Jersey as an anomaly.
The “Showcase at Sears” concept has been billed at giving the retailer’s customers “an exclusive opportunity” to shop the lines of 10 European and Latin American clothing brands – most of which are being made available for purchase for the first time in the U.S.
The shops will occupy between 10,000 and 15,000 square feet and include men’s, women’s and children’s clothing, and women’s footwear and accessories. Each Showcase shop will have dedicated staff assisting customers with styles ranging from professional outfits to sportswear. Prices will range from $10 to $175.
"These curated collections are a perfect complement to our existing apparel assortment and offer exposure to brands you'd otherwise have to travel internationally to try on," said Joelle Maher, president and chief member officer for Sears, in a statement. "Not only will our members love the fashion and selection, they'll love the unique space we're building out in each store. It will be inviting, high energy, and staffed with knowledgeable associates dedicated to serving members who shop the Showcase."
Brands included in the Showcase shops include:
| Brand | Country of Origin | Category |
| Biography | United Kingdom/Mexico | Women's lifestyle |
| Fiorentina | Mexico | Women's intimates |
| Hawes & Curtis | United Kingdom | Men's apparel |
| Ilusión | Mexico | Women's intimates |
| Jack & Jones | Denmark | Men's apparel |
| LMENTAL | Mexico | Men's apparel |
| Mango | Spain | Women's lifestyle |
| MaryPaz | Spain | Women's shoes |
| Punt Roma | Spain | Women's lifestyle, including plus-size |
| 3 Pommes | France | Children's apparel |
| Zatchels | United Kingdom | Handbags |