Costco (that's right, Costco) is testing full-service wedding
boutique departments at some of its clubs.
The retailer has begun hosting traveling trunk shows featuring six exclusive wedding dresses from bridal designer Kirstie Kelly in sizes from two through 24. Prices will range from $699 to $1,399, advertised as starting 40 percent below normal retail. Special dressing rooms are being built in each of the clubs for the test.
"In today's world, many brides-to-be are paying for all or part of their weddings and are becoming very savvy about how to find a beautiful, high-quality wedding gown at an affordable price," said Ms. Kelly, in a press release. "The Kirstie Kelly Signature line offers all the splendor of finding the perfect wedding gown but at a Costco price."
Costco's move follows others into the bridal business. Last year both Nordstrom and Urban Outfitters introduced their own concepts. In separate RetailWire polls, 97 percent thought Nordstrom had a good or excellent chance to succeed with its concept. Fifty-three percent gave the same marks to Urban Outfitters.
- Costco stores to add full service wedding boutiques - NBC/WALB
- Costco to sell designer wedding dresses at 40 per cent off (but don't worry - you won't have to buy in bulk) - The Daily Mail
- Kirstie Kelly Signature Bridal Collection Hosts Exclusive Trunk Show at Select Costco Locations - Kirstie Kelly/Marketwire
- Signature - Kirstie Kelly Couture