By George Anderson
Hershey Foods announced yesterday it is rolling out new sugar-free chocolates under its Hershey's and Reese's brand names. Product is slated to begin shipping this month.
Judy Hogarth, a Hershey spokeswoman, told Reuters, "The product is being marketed to all people who are concerned about their sugar intake, especially to people with diabetes and those on a low carbohydrate diet."
Hershey projects first year sales of $40 million for its Reese's Sugar Free Peanut Butter Cups Miniatures, Hershey's Sugar Free Dark Chocolate Candy, Hershey's Sugar Free Chocolate Candy with Almonds and Hershey's Sugar Free Chocolate Candy.
Moderator's Comment: Will Hershey's sugar-free chocolates introduction be successful?
Between the followers of Dr. Atkins and the growing number of people with type 2 diabetes, Hershey's sugar-free chocolates are products whose time has come. [George Anderson - Moderator]