While the vast majority of retailers bank on a solid Christmas holiday selling season to help make their years, things are a bit different for home improvement chains. DIY chains also look to the spring to boost sales as Americans go about working on their homes and yards with the improving weather. A case is point is Home Depot, which first launched its "Spring Black Friday" event six years ago and this year is carrying the analogy a step further with its first ever "Cyber Week" promotion.
"We had a great response on our traditional Cyber Week events," Kevin Hofmann, Home Depot's president of online operations, told Bloomberg. "That triggered us to say Thanksgiving time isn't the only time customers want a deal, so let's extend it into our peak selling season."
Similarly to the winter season's Cyber Monday and weeklong events, Home Depot is offering up special online daily deals like 50 percent off on select flooring, rugs and tools. The sale began on Sunday.
While trying to drum up excitement for its spring versions of Christmas sales, Home Depot has to contend with terms that have become cliché. The growth of "Christmas in July" promotions are often cited by retail industry experts as bandwagon marketing at its worst.