Hyping Cyber Monday for Fun and Profit
some may argue that Cyber Monday is little more than a marketing
ploy created by the retail industry to separate consumers from their
hard-earned cash, there is no denying that online merchants are increasingly
focused on using the day and those that follow as a means to, well, separate
consumers from their hard-earned cash.
According to Shop.org’s eHoliday
Survey, conducted by BIGresearch, 87.1 percent of retailers are planning
to run special Cyber Monday promotions. That’s up from 83.7 percent last
year and 72.2 percent in 2007.
have a very acute sense of the importance of Cyber Monday in kick-starting
holiday sales and have been planning their promotions for months,"
said Scott Silverman, executive director of Shop.org, in a press release.
"It seems like companies up the ante every year for Cyber Monday, and
many holiday shoppers are eagerly anticipating the bargains that await
them this year."
number of retailers, as The Associated Press and
others have reported, are looking to extend Cyber Monday into longer
Cyber Weekend and Cyber Week events. Target, J.C. Penney, Toys “R” Us
and Wal-Mart are all offering special online only deals and others
incentives to sweeten the pot for shoppers.
can also check out CyberMonday.com, a website with links to 700 companies
all offering special online deals for the holidays.
Questions: How important is Cyber Monday in the scheme of online things
this holiday season? Will online be significantly more critical to
retail performance this year than in past holiday seasons?
look to stretch out Cyber Monday push – The
- Retailers Increase Cyber Monday Promotions To Entice Holiday
Shoppers Looking For Bargains – National Retail Federation