She's already provided the soundtrack for Subaru as its vehicles motor down the winding road every day. Now, Sheryl Crow is putting her star power to work for Revlon in a national advertising campaign for the company's new Colorist line of premium hair color products launching in January.
"We are thrilled to have Sheryl represent Revlon Colorist," Debra Dowd, vice president of marketing for Revlon's hair business, said in a press release. "Sheryl is an empowering woman who brings a sense of real glamour that is relatable. She has an ability to inspire people through her music, and her commitment to women's needs makes this a great partnership."
Ms. Crow will appear in an integrated campaign that includes television, print, in-store and online communications. Revlon announced that it would work with Ms. Crow on a number of breast cancer initiatives. The singer and songwriter was diagnosed with breast cancer and underwent successful surgery and treatment earlier this year.
Discussion Questions: When, if ever, are celebrity endorsements effective? Which current or former celebrity spokesperson had the greatest impact (positive or negative) on the company/brand they represented?