It's certainly not news that consumers from countries around the planet love IKEA's home furnishings and low prices. Now, it seems that the love of IKEA goes on after the initial sale with consumers willing to snatch up secondhand items, as well.
In Sweden, a new online marketplace appropriately named I Love IKEA (www.iloveikea.se) is looking to buy and sell used furniture from the international retailing giant. The company intends to expand to the rest of Europe in the near future.
According to a report on the Springwise website, buyers can search for available items by geography or product category. I Love IKEA claims over 20,000 ads appear every month in print and online in Sweden alone for used IKEA goods.
Discussion Questions: What do you think of the opportunity around a site for secondhand goods from a respected retail brand such as IKEA? Are there other retail brands that could benefit from a similarly focused approach?