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Is Amazon spreading itself too thin?

Written by George Anderson

While many laud Amazon.com for its fast fail culture, others say the organization is involved in so many different ventures that it lacks focus. The most recent venture that has video gaming circles abuzz is Amazon's apparent move into game production.

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According to a sponsored post on Gamasutra, Amazon is looking for people to work on "an ambitious new PC game project." New hires will join a talented team of individuals who have previously worked on successful games including Portal, World of Warcraft, BioShock and others.

An article on the Newsy site said one of the interesting aspects about the new project is that it apparently will be built for systems other than its own devices. The pieces points out that when Amazon Game Studios first launched it only worked on titles for Amazon platforms such as Fire TV and Fire Phone.

Paul Furio, a former employee who left the company to start his own gaming business, told Business Insider that Mike Frazzini, vice president of Amazon Game Studios, is the right person for the job with his ability to "mitigate" costs while pursuing a big vision.

Amazon gaming
Source: Amazon Game Studios

"All the pieces are in place to do what Amazon does best, only in games: build great brands that customers love, and build platforms that enable other developers to utilize amazing services," Mr. Furio said.

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