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Is Haggling Retail's New Sport?

Written by Tom Ryan

While in a less confrontational manner than a Turkish bazaar, a deal-driven climate has apparently opened the way for haggling at retail.

That's the view of Mark Ellwood, author of the new book, Bargain Fever: How to Shop in a Discounted World.

In most cases, haggling involves simply asking if any coupons or deals are currently available. But many associates — particularly those on commission — have some flexibility to change pricing terms to close a deal. Price-checking apps and the internet's role in increasing price transparency also play a role in making haggling more acceptable.

In a column in the Chicago Sun-Times, Mr. Ellwood said that instead of assuming questioning a price is "an aggressive gesture," look for a polite way to start conversation. One simple opener he mentions: "Is that the best you can do?" Another version: "I'm such a flake. I haven't checked my e-mail in ages — are you running any promotions or sales?"

A light joke — "Gosh, is this the 'I'm not feeling wealthy today' price?" — can also serve as a conversation starter.

Mr. Ellwood points to one shopper at Prada who earned a 20 percent discount by paying cash instead of credit. Establishing a relationship with the associate may also lead to an invitation to a pre-sale.

"There will forever be a way to find a discount," he said in an interview with Time. "In a store, ask the sales assistant if there's a friends and family sale, or maybe if 10 percent off is offered to anyone who provides an email address. (It doesn't have to be a valid one, does it?)"

Jasmine Birtles, founder of Moneymagpie.com, which offers money-saving tips, says haggling's stigma has also lessened in the U.K. Speaking to the Express in the U.K., she also advises a friendly approach. Her tips include exploring if a store matches competitors' pricing; asking for add-ons, such as free delivery for a TV or free case for an iPad; talking to the manager who likely has the most clout to change terms; and seeing if discounts are available for buying in bulk.

As for where haggling is accepted, Ms. Birtles says, "You can pretty much try your luck anywhere."

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