Is Hy-Vee’s highly public corporate restructuring prescient or something else?

Hy-Vee in full-page ads last week in several newspapers announced that it will ask up to 500 corporate-level employees to switch to retail jobs at its 285 stores as it battles macroeconomic pressures. What do you think of Hy-Vee’s decision to publish an advertorial disclosing the details behind its restructuring?