A number of retailers around the country have been grumbling that Walmart hasn't played fair in some of its price comparison ads. Whether fair or not, the simple fact is that retailers targeted by Walmart's "Market Basket Challenge" need to respond.
Back in January, RetailWire reported that Publix began running its own weekly comparison ads announcing, "Walmart doesn't always have the lowest price."
Apparently, Publix must be finding some success with its approach as reports confirm the supermarket chain is running radio ads and buying billboard space to drive the message home. The campaign is currently being run to support Publix stores in Alabama, Florida, Georgia, South Carolina and Tennessee.
"We want our loyal and potential customers to know that we offer more than clean stores, quality products and friendly service. We offer great value," Shannon Patten, a Publix spokesperson, told the Tampa Bay Times.
