By George Anderson
Bad weather doesn't leave much opportunity for outside activities, unless going outside is a means to get to the store.
Retailers across parts of the rain-soaked Eastern US are finding that Mother Nature's unwillingness to cooperate is having positive effects on business.
A consumer interviewed by The New York Times, Iris Burnett, has spent many past sunny summer weekends on her front porch.
This year is different, however.
"The bad news is, it's raining all the time. "The good news is, the new mall has opened." Ms. Burnett added, "I'm spending at least 20 percent more time in the stores."
According to a piece in Newsday citing Stop & Shop sources, the chain has seen an increase in bleach sales of 12 percent as consumers fight mold. The same report says sales of burgers, buns and cole slaw at Stop & Shop are being dowsed by the rain.
Moderator's Comment: Besides selling umbrellas, what opportunities does rainy summer weather present to retailers?
Question --What do you call the day after two consecutive days of rain? Answer: Monday.
Retailers don't mind rainy weekends at all. [George Anderson - Moderator]