KFC’s New Campaign Gets Fried

By George Anderson

KFC has ended its advertising campaign aimed at convincing consumers that fried chicken could be included among the foods eaten in a balanced diet.

The commercials drew criticism from numerous quarters. The Center for Science in the Public Interest (CSPI) lodging a protest with the Federal Trade Commission (FTC) claiming
KFC was engaged in deceptive advertising.

Michael Jacobson, executive director for CSPI told the Associated Press, “This has been a PR debacle for KFC, trying to pass their fried chicken off as health food. It’s
just not flying; people see it as a joke.”

Moderator’s Comment: Will the fried chicken commercials pulled by KFC affect consumer confidence in the chain and its products?

Someone should send Michael Jacobson a bucket of KFC.

We’ve always considered fried chicken to be a part of our normal, albeit, unbalanced diet. Those who ate at KFC before will continue to do so. Those who
avoided fried chicken will do, as they’ve always done. [George
Anderson – Moderator]

• KFC is scrapping ad campaign promoting its chicken
  as healthful – Associated Press/Baltimore Sun