Consumers are interested in what others have to say about the products they are thinking of buying. That appears to be at least part of the premise behind Kmart's decision to post reviews of various video games next to products in its stores.
According to a blog post on MyKmart.com, the chain began "placing snippets" of reviews in stores about a month ago. The goal "is to bring the Kmart online and in-store gaming communities closer together, and connect casual and more hardcore gamers."
Kmart is soliciting game reviews with the prospect that they could wind up being displayed at the chain's stores. To be selected, reviews need to be well-written, constructive and be able to speak to non-gamers as well as those who live for gaming.
The blog post made sure to point out that free games were not in the offing for reviews chosen. Bragging rights will have to suffice.
Discussion Questions: Is there room (figuratively speaking) for customer product reviews in stores? Is this a concept that will work beyond video games and other entertainment products?