Kodak Goes Digital

Jan 14, 2004

By George Anderson

The number one maker of photographic film has decided to put itself out of business — sorta.

Eastman Kodak announced yesterday that it would stop selling traditional film cameras in North America and Western Europe to focus exclusively on digital hardware.

Sales of digital cameras are expected to outsell traditional film cameras this year for the first time ever, reports Reuters.

Kodak said it would continue to sell film for those using 35mm and Advanced Photo System cameras. The company also plans to continue manufacturing one-time use cameras that use film. It will continue to sell reloadable cameras in emerging markets such as China and India.

Shannon Cross of Cross Research told Reuters, “Every one of these steps indicates more and more the strength of Kodak’s conviction of moving toward digital. However, the jury is out on whether (the digital strategy) will work.’

Moderator’s Comment: What are your thoughts on Kodak’s latest move?

The market is definitely headed toward digital, but the last time Kodak (and others to be fair) said that it was on the verge of a revolution (APS), it
never happened.
Anderson – Moderator

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