Kraft Tells Grocers Half Now, Half Later

Dec 02, 2002

By George Anderson

Kraft Foods wants to get the more than 100 new products it plans to introduce onto supermarket shelves more quickly. That’s why it has announced a change in its slotting allowance payment program.

According to Crain’s Chicago Business, “Under the system, which goes into effect next year, Kraft will offer half the payment when the retailer accepts its product and the other half only after the new product is placed on the shelf.”

Kraft hopes that its new compensation program will reduce the time it takes new products to get to the shelf by a third.

No retailers were quoted for the article.

Moderator’s Comment: How will grocers and other CPG
manufacturers react to Kraft’s announcement?

We expect that a number of grocers will have two words
for Kraft that will not be ‘thank you’. [George
Anderson – Moderator


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