A number of retailers are installing the system, known as InMotion Retail Marketing developed by Pittsfield ID Technologies, including an unnamed large consumer electronics retailer that plans a 300 store deployment.
The goal of the system is not to change anything about the way consumers shop the store.
The L.L.Bean store in Freeport, ME testing the technology deployed multiple antennas on a 12 by 10 display wall of men's hiking boots. About 30 pairs of shoes were tagged and the wall included a video screen connected to a server with digital ads, graphics and information about the individual boots, according to RFID Journal.
The system will track movement data to determine how many times a particular boot was picked up and the length of time shoppers held it. This information will give L.L.Bean a better understanding of consumer interest in a given product. The retailer will also be able to develop a correlation between media plays and actual purchases.