Latest Fashions Hit the Streets in Trucks
In the past couple of years, food trucks have become all the rage in foodservice circles as they have helped expand the notion of what can be achieved in the fast/quick service arenas. So, can the concept of bringing a product to consumers on the street using a truck work for categories other than food? There’s some independent merchants in places such as Boston and Los Angeles who think so and the product they’re peddling is clothing and accessories.
A Boston Business Journal piece described a move by officials in Boston to create a licensing program that would allow seven mobile fashion boutiques to peddle their wares from trucks much like their counterparts in food. Up to this point, the trucks have been keeping the meters filled instead of paying rent for the space. Boston, if an ordinance is passed, would become the first major city to create a licensing program for fashion trucks.
Fashion trucks in New York have not created the same buzz as food trucks, but in Boston, the offerings appear to be more adventurous. Green Street Vault, according to the Boston Business Journal, has been collaborating with designer Annie Muiz on opening a Newbury Street pop-up store. The truck posts its location via social media sites.
In Los Angeles, Le Fashion Truck bills itself as that city’s first mobile boutique. The concept created by two friends who met at a local arts and crafts market, specializes in vintage fashions and unique jewelry to set itself from its less mobile competitors. The company, which also offers online ordering, lets consumers track where it will be open for business on any given day through its website.
- Will Fashion Trucks Be A Hit In Boston? – Boston Business Journal/CBS Boston
- Green Street Vault – YouTube
- Le Fashion Truck – YouTube
- Le Fashion Truck Shines Among the Competition – YouTube
- Survey Says: Food Trucks Here for the Long Haul – RetailWire
Discussion Questions: What do you think about the mobile boutique opportunity for clothing? Is this something merchants can take advantage of as part of their pop-up strategies?