Linens ‘n Things Makes Comeback Online
While it may seem like
it was just a few weeks ago that Linens ‘n Things was closing its stores
and liquidating all its merchandise, the company has been reborn online at www.lnt.com.
According to the website, the new Linens
‘n Things carries over 200,000 top
brand products for the entire home with items in baby, bath, bedding, home
décor, kitchen, pet, etc. The website is owned and operated by LNT
Acquisition, which purchased some assets, including the company name and
website back in February.
The website offers free shipping on orders
of $150 or more and includes a weekly sweepstakes to win a $500 room as
a come-on to drive business.
Discussion Questions: Do you think the negatives
surrounding Linens ‘n Things closing will be too much for the new venture
to overcome or do you think it can succeed online? What will the new
e-tail version of Linens ‘n Things need to do if it is to be successful?