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Lowe's Takes Heat for Pulling Ads on Show Featuring Muslims

Written by George Anderson

Rather than get into all the charges and counter-charges, I thought I'd break down the facts, as I understand them, around the current controversy surrounding the Lowe's home improvement chain.

A recap:

  • Lowe's buys ad time on the TLC show "All-American Muslim" featuring five Lebanese-American families.
  • Conservative groups, most notably the Florida Family Association, protest the chain's support of a program that "hides the Islamic agenda's clear and present danger to American liberties and traditional values."
  • Lowe's pulls its ads and offers an explanation that it was stepping back from this "lightning rod" issue.
  • Muslims and others who reject Islamophobic tendencies among some in the U.S. protest Lowe's actions via social media and other outlets.
  • Lowe's has not reversed its position choosing instead to "respectfully defer to communities, individuals and groups to discuss and consider such issues of importance."
  • "All-American Muslim," a low-rated show even by cable standards, should see a boost in viewers following the controversy.

 

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