Macy's is going national with a rollout of the shopkick mobile rewards program. Customers can earn rewards and obtain shopkick's "kicks" currency simply by walking into any of the 800+ Macy's across the country.
"We're dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of shopkick's inaugural partners, initially offering this innovative application in select markets in 2010," said Martine Reardon, Macy's chief marketing officer, in a statement. "With this national rollout less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers."
"Seventy percent of the U.S. population has visited a Macy's store," Doug Galen, chief revenue officer of shopkick, told Mobile Commerce Daily. 
"People who go to shop at Macy's end up patronizing neighboring retailers as well. It's a ripple effect. In addition to the value Macy's gets from shopkick, nearby retailers offering rewards to shoppers through shopkick will benefit from increased foot traffic and sales as well."
Macy's is using its current audio system through Mood Media Corporation to activate the shopkick signal in stores.
"We've developed a technique that requires little more than approval from the retailer and then it can be live with shopkick in no time," said Mark Elfenbein, chief business development officer, Mood Media, in a statement.
The Macy's news comes on top of another big deal for shopkick last month. MasterCard and shopkick announced a partnership allowing credit card holders to link accounts to shopkick to earn rewards with qualifying purchases.
Shopkick's other retail partners include American Eagle, Best Buy, Crate & Barrel, Old Navy, Sports Authority, Target, Toys "R" Us, as well as major consumers brands such as Clorox, Colgate, Disney, HP, Intel, P&G and Unilever.