It's been two years and for many in Chicago and elsewhere in the Midwest it still hurts that Macy's put its name over stores that once flew under the Marshall Field's banner.
A few dozen protestors recently marked the day that Macy's took over, carrying picket signs and calling on fellow consumers to boycott the store that replaced their beloved Field's.
According to a report by the CBS affiliate in Chicago, protestors shouted, "Field's is Chicago! Boycott Macy's!"
Marianne Nathan, one of the protesters, said, "It's just a tragedy that Macy's has come and taken over our wonderful store. The quality has dropped, they're not good stewards of our landmark, beautiful building."
While diehards keep calling for a return to Marshall Field's, there appears little likelihood that their wish will be granted.
Anne Brouwer from McMillan and Doolittle said Macy's has gone too far to turn back now.
"Whether its credit cards, receipts, shopping bags, it's more than just changing the brand name on the store, it's everything you do," Ms. Brouwer said.
Not everyone, however, is looking for a return to the past.
"I like Macy's," said Yavonna Hodge. "Marshall Field's was old school. Macy's is more modern."
Rather than considering a name change, the department store has focused its efforts on the My Macy's program, which seeks to make the chain more responsive to the tastes of consumers in local markets.
Discussion Questions: What would you do if you were put in charge of Macy's today? At this point, would you return the Marshall Field's banner to Chicago and other locations where consumers are vocal about the name change? Alternatively, what changes would Macy's have to make to the store to convince Field's diehards that they are offering a Marshall Field's-like experience?