Meijer is looking to use it website to make life just a little bit easier and more affordable for its shoppers, and the company has rolled out a new online service to make its point.
Meijer's Grocery By The Case program gives the chain's shoppers the opportunity to buy from 2,000 shelf-stable grocery items in bulk. The retailer has said that consumers purchasing goods from the program will save at least five percent compared to if they bought the item individually. To sweeten the deal and encourage bulk buys, Meijer is offering free delivery on purchases of $150 and up. Orders will be delivered within seven days of purchase.
"Grocery has always been the cornerstone of the Meijer business, so it's a logical evolution for us offer grocery items to our online shoppers," said Rob Fleener, vice president of marketing and e-commerce for Meijer, in a press release. "This is another example of our efforts to help Meijer customers save time and money."
Grocery By The Case will have its own section on the Meijer website and follows previous moves by the chain to create a competitive point of difference online. Meijer began testing a personal-shopper program where consumers order products online and then go to a store for pickup.
Discussion Questions: Will consumers be drawn to Meijer's Grocery By The Case service? What competitors/channels have the most to be concerned about with Meijer's new service? Will we see other grocers follow Meijer's lead?