The retailer announced the launch of MeijerDoorstepGrocer.com, which features roughly 5,000 name brand and private label items in multi-pack and bulk sizes. The service, with shipping charges starting at $7.95, is available to consumers in all 50 states as well as international destinations.
"To our millions of loyal customers over the years, Meijer has long been associated with higher standards and lower prices," said Rick Keyes, executive vice president of supply chain operations and e-commerce for Meijer, in a statement. "We're confident that new Meijer shoppers from well beyond our Midwest region, as well as Meijer fans who live outside our footprint, will enjoy Meijer's offerings once they experience MeijerDoorstepGrocer.com."
Meijer, which launched Meijer.com in 2007, told The Grand Rapids Press that 50 percent of its current orders come from outside the company's Midwest base. The company began selling non-perishable grocery items in bulk sizes on the site in 2008.
"We've seen a lot of interest on e-commerce from California, Florida and states you wouldn't think of," Frank Guglielmi, a spokesperson for Meijer, told the paper. "We think there is real opportunity with the fans of Meijer who live in other parts of the country to be able to shop for Meijer products."
Meijer said it expected to offer some of the sales prices on items in its stores through its online grocery service, as well. The company is currently offering a 10 percent discount on orders exceeding $100 through the site.