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New RadioShack CEO promises to reinvent business model

Written by George Anderson

RadioShack has hired a new president and CEO and, like many before him, he's promising to finally put things right at the chain that bills itself as the "neighborhood electronics convenience store."

This week, RadioShack announced that Dene Rogers, the former CEO of Target Australia and Sears Canada, would take over on May 9. Mr. Rogers, according to a press release to announce his hiring, "will focus on positioning RadioShack's unique omnichannel platform for long-term growth." He will also serve as a member of the company's board.

Robert Lavan, RadioShack's chairman, lauded Mr. Rogers' "long and consistent record of business success" and said he "has an impressive vision for how to expand the business into other segments of the market across a variety of platforms."

For his part, Mr. Rogers described RadioShack as "a storied brand known for its customer focus." He pledged to work with the retailer's team to improve its "existing operations and expand its online presence." In the end, he promised, "we will reinvent RadioShack's business model to create a dynamic growth company." Mr. Rogers takes over a company that emerged from bankruptcy as a much smaller concern under the ownership of Standard General LP last April. Former Dell executive Ron Garriques was brought on as CEO, but he announced he was leaving to pursue other interests back in January. RadioShack's CFO Gordon Briscoe served as interim CEO during the search process.

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