Remodeling flagship stores in Chicago, Seattle and San Francisco has been the big news around Nordstrom lately. But that's not the only news as the company continues its push to deliver products to customers where and when they need them. The latest example of Nordstrom's omnichannel emphasis is curbside pickup.
According to reports, Nordstrom has begun a test of the service at 20 stores for orders placed online as well as customers picking up alterations from the men's department. Orders place online are typically ready for pickup within an hour. Customers receive an e-mail letting them know when their order is ready. When arriving at the store, they call or text the number they've been given and receive delivery right in their car.
"We're trying to make shopping more convenient," Jamie Nordstrom, president of stores, told the Puget Sound Business Journal. "In the past we've made people come all the way up to the back of the third floor."
It's clear Nordstrom sees omnichannel initiatives as points of difference to build on in the marketplace.
Rendering: Nordstrom
On Nordstrom's fourth quarter earnings call in February, company president Blake Nordstrom said, "We continue to see the ongoing evolution of retail with the accelerated growth in e-commerce, the continuing importance of stores and the increasing customer interaction between them. Customers increasingly expect a personalized experience that merges the richness of stores with the convenience of online. We're uniquely positioned to serve customers through our focus on service, product and capabilities."
- Want to pick up an online Nordstrom order? Just text them when you pull up to the curb - Puget Sound Business Journal
- Nordstrom is Testing Curbside Pickup for Online Orders - Sourcing Journal
- Nordstrom unveils curbside pickup for online shoppers at 20 U.S. stores - GeekWire
- Nordstrom (JWN) Q4 2014 Results (Earnings Call Transcript) - SeekingAlpha