Proponents of in-store clinics have always pointed to lower medical costs as one of the benefits of the facilities. Now, operators of the clinics are looking to educate the public to these benefits with sales (not something you're likely to see at your doctor's office) on student physicals as they get ready to go back to school.
According to the Chicago Sun-Times, Walgreens' Take Care Clinics are offering physicals for $35, 40 percent below the normal $60 price. If families bring in more than one kid, the price drops to $30 per student. The deal runs through Sept. 30.
A check of the MinuteClinic site, operating inside CVS stores, found the current price of camp, school and sports physicals listed at $35 also. DOT physicals were $84.
Discussion Questions: Will "sales" of medical visits such as physicals for schools attract large numbers of new consumers to in-store clinics? Do you think price will become an even more important element than convenience in the marketing of in-store medical services?