After testing online shopping from Safeway and Albertson's, columnist Mike Langberg found that the two big supermarket chains need to fix some shortcomings to create home delivery operations that will endure. However, he came away from his experience with an inclination to use the services regularly in the future.
According to Langberg, Safeway needs to revamp its online presentation, borrowing ideas from the Albertson's superior site. And both companies should instruct their employees to invest the small amount of time required to check orders for completeness at the point of delivery. Otherwise, he found both online shopping services to be genuine time savers.
Moderator Comment: Are you surprised that Albertson's online site received higher marks than Safeway from the Mercury News columnist?
With Tesco as its partner, many expected Safeway to have immediate advantages over Albertson's competing home delivery program. Wonder if some of the Tesco/Safeway problems are the result of translating English into American? [George Anderson - Moderator]