P&G Takes Stake in Online Grocer
Gamble has made a $7.5 million investment in Ocado, an online grocer operating
in the U.K. With its investment, P&G now holds a one percent stake
in the company.
P&G spokesperson, Damon Jones, told The Cincinnati Enquirer that
the consumer packaged goods giant has been a supplier to Ocado since 2000
and is looking at its investment as a means to
better communicate with consumers and deepen our knowledge of Internet shoppers."
Jones added, "We see their business model
as a fertile testing ground for new ideas."
investment in Ocado follows another test selling products directly to consumers
through theessentials.com. The website, which is owned by Field Companies
Inc., sells P&G products exclusively.
What do you make of P&G’s investment in Ocado? What will it learn
and how will it help it in other sales venues either online or in stores?