By George Anderson
USA Today reports, "Procter & Gamble will air a Spanish-language TV spot for Crest Whitening Plus Scope toothpaste during Sunday's Grammy Awards on CBS."
The commercial shows a husband kissing his wife goodbye and speaking in Spanish. It finishes with a voice-over in English: "White teeth and fresh breath in any language."
Moderator's Comment: What do you think about P&G running Spanish-language commercials on English-language stations? Will this become a more common marketing strategy in the future?
P&G knows mass marketing which is why its Spanish spots will still speak to consumers in other languages, as well. [George Anderson - Moderator]