It turns out, I can be bought. I know this because Target has bought my business. While many people emphasize the chic over the cheap when it comes to the chain, I'm here to say, for me, it's mostly about price. My guess is I'm not alone.
Follow the money with me:
- The chain is typically within the neighborhood of Walmart when it comes to every day pricing.
- Target.com makes it easy to find coupons to use in stores. Kantar Media reports the Target site gets more than double the average daily visits for coupons (Kroger is second) than any other retailer.
- Cartwheel by Target, the chain's digital savings tool, adds discounts (typically five percent to 25 percent) on top of its low, every day prices as well as sales items and/or products with coupons.
- The Target REDcard takes five percent off the total bill for each shop. (The program has other perks, but I'm in it mostly for the savings.)
Yesterday, Target announced special exclusive offers for REDcard holders and Cartwheel users to kick off the holiday season. There's nothing getting me into a store on Thanksgiving or Black Friday, but I might go online to do some Christmas shopping.
"We're excited to offer our guests more discounts than ever before and introduce great new digital ways to save this year," said Jason Goldberger, senior vice president of Target.com and Mobile, in a statement. "Whether online, on their phones or in stores, Target guests will find deep discounts and competitive pricing on a wide variety of the season's most popular holiday gifts."