By George Anderson
A
press release from Bio-Hydration Research Lab (San Diego, CA), citing SPINSscan,
claims Penta water's 500ml bottle is the best selling water item in health food
stores.
According to the company, "Penta water is made using a patented process that actually improves the composition of the water. Water molecules naturally form bonds with their neighbors to form large clusters and are too large to easily enter cells. Penta water is restructured -- without adding chemicals -- so that it has a high concentration of small, stable molecular clusters. A study recently published by scientists at the prestigious General Physics Institute validated this unique molecular structure."
Penta water is primarily sold in health food stores but Bio-Hydration Research has plans to begin selling the product into grocery and convenience store chains in the near future. A case of Penta water, according to the press release, retails for $39.
Moderator's Comment: Will Penta water's performance in health food stores overcome possible concerns that supermarkets and convenience stores may have about its price to consumers? [George Anderson - Moderator]