Shoppers in Manhattan will get an early preview of the new Zac Posen for Target
line at the chain's newest pop-up store located on Eighth Ave. at 34th
St. The store will open only for 24 hours beginning at 11 p.m. on April
15.
According to New York Magazine, the pop-up store is being marketed as a "shopping party" that will include performances by the alternate rock group The Like as well as musical sets spun by D.J.'s.
Mr. Posen, an upscale designer who hails from New York, will see his collection for Target hit stores and the chain's website beginning on April 25. The line "includes a variety of party-ready frocks and day-to-day wear in graffiti prints and bold colors" with prices ranging from $16.99 to $199.
"Zac Posen brings larger-than-life style to his Target collection, creating a covetable line with a modern edge," said Trish Adams, senior vice president, Target, in a press release. "We are excited to share his extraordinary talent with our guests, providing accessible off-the-runway fashion at great prices."
Discussion Questions: What is your assessment of Target's pop-up store strategy in general terms as well as its 24-hour shopping party planned for April 15 in New York City? What will the deal with Zac Posen do for Target's standing as a clothing retailer?