Posen Popping Up in NYC for Target
Shoppers in Manhattan will get an early preview of the new Zac Posen for Target
line at the chain’s newest pop-up store located on Eighth Ave. at 34th
St. The store will open only for 24 hours beginning at 11 p.m. on April
According to New York Magazine, the pop-up store is being marketed
as a "shopping party" that will include performances by the alternate
rock group The Like as well as musical sets spun by D.J.’s.
Mr. Posen, an upscale
designer who hails from New York, will see his collection for Target hit stores
and the chain’s website beginning on April 25. The line "includes
a variety of party-ready frocks and day-to-day wear in graffiti prints and
bold colors" with prices ranging from $16.99 to $199.
"Zac Posen brings larger-than-life style to his Target collection, creating
a covetable line with a modern edge," said Trish Adams, senior vice president,
Target, in a press release. "We are excited to share his extraordinary
talent with our guests, providing accessible off-the-runway fashion at great
Discussion Questions: What is your assessment of Target’s
pop-up store strategy in general terms as well as its 24-hour shopping party
planned for April 15 in New York City? What will the deal with Zac Posen do
for Target’s standing as a clothing retailer?
- Get First Dibs on Zac Posen for Target at the 24-Hour Pop-up Shop – New
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