Photo: QuickChek
QuickChek, the Whitehouse, NJ-based convenience store chain, has begun rolling out a new concept that it claims will raise “its ability to provide fresh products and food-to-go to a whole new level.”
The chain has opened two of the concept stores in the past month, the latest in Hackensack, NJ.
“More than half the store is dedicated to food service and fresh beverages,” QuickChek CEO Dean Durling told The Record. “This store, compared to other QuickCheks, is more open. When you walk in, it’s an easier store to shop in. It’s easier to find your way to order food.”
The Hackensack location, which is open 24-hours, includes free Wi-Fi, mobile device charging and four self-checkout stations in addition to two operated by cashiers.
The new concept’s store footprint is around 5,500-square-feet. The designers allowed for more space in the aisles and for standalone food displays. Grab-and-go foods and freshly baked items are featured. The stores have large standalone soup stations and new foodservice menus that focus on made-to-order sub sandwiches.
Amenities include no-fee ATMs; indoor seating for 10 people and outdoor seating for eight; 16 fueling positions offering high-quality fuel at value prices; and 53 parking spaces.
QuickChek, which is known in New Jersey for its longtime sponsorship of the largest annual ballooning and music festival in North America, has had to step up its game as competition heats up for its 150+ stores in its home state and in New York’s Hudson Valley and Long Island regions. QuickChek has begun to see the highly-respected Wawa chain make moves into parts of New Jersey where it has been the unquestioned c-store leader for years.
The convenience store chain, which was ranked among “America’s Best Employers for 2018” by Forbes, is counting on its new concept to help it differentiate no matter the competition.