A number of companies that paid Tiger Woods to pitch their products and services chose to part ways with the golfer after details of his extramarital affairs became both news and fodder for late night hosts.
Mr. Woods chose the Masters Tournament to make his return to golf and Nike decided to use the event to create a new commercial that shows Mr. Woods staring into the camera while his father, Earl Woods, who died in 2006 from prostate cancer asks, "Did you learn anything?" Check out the 30 second spot below.
Reaction to the commercial has been mixed, although it's safe to say it is not comfortable to view. What, if anything, it does for Nike and Mr. Woods remains to be seen.
Discussion Questions: What do you think of Nike's new commercial with Tiger Woods? Does it help or hurt Mr. Woods' attempts to rehabilitate his public image? How will it affect the perception of Nike as a brand?