By George Anderson
Acts that were once almost unimaginable before September 11, 2001 are now part of the nation's daily news. Murderous edicts from zealots of destruction such as Osama bin Laden as well as gleanings from the terrorist chatter network have the nation's law enforcement community on constant watch as the nation nears the anniversary of 9/11 and the coming presidential election in November.
The retail community has also had to step up its vigilance with the understanding that so-called "soft targets" offer terrorists the opportunity to spread death and destruction.
The National Retail Federation (NRF), a representative of the retail community, announced today it was joining with The America Prepared Campaign (APC), www.americaprepared.org, to help promote National Preparedness Month in September.
According to a NRF press release, "The America Prepared Campaign is a non-profit, non-partisan organization that helps American families prepare for disasters, with a focus on terrorism, by presenting high impact media campaigns, creating school-based initiatives, and disseminating information and tools through corporate sponsorships."
"Our country has been tested in ways never thought imaginable," said NRF president and chief executive Tracy Mullin. "National Preparedness Month is an important time to remember that we need to remain vigilant in these uncertain times. NRF is pleased to be a part of The America Prepared Campaign."
Moderator's Comment: Are retailers prepared for the terrorist activity that may be coming our way? How can retailers support the effort to prepare consumers?
From the NRF press release: "National Preparedness Month will provide Americans with a variety of opportunities to learn more about ways they can prepare for an emergency, get an emergency supply kit, establish a family communications plan, and become more aware of threats that might impact communities. Retailers will participate in a variety of ways, such as making all-in-one preparedness kits, and/or individual items that meet the recommendations of the Department of Homeland Security available for purchase, as well as providing emergency family plans to consumers at no cost. State and local governments, individual communities, private businesses and nonprofit organizations will host events or promote preparedness steps around the country during September to encourage all Americans to prepare for emergencies in their homes, businesses and schools." - George Anderson - Moderator