Retail Customer Experience: Barnes & Noble Nook Raises Questions About Digital-Only Products
a special arrangement, presented here for discussion is a summary of a
current article from Retail Customer Experience,
a daily news portal devoted to helping retailers differentiate the shopping
With the recent
launch of Barnes & Noble’s Nook e-reader device, consumers have yet
another way to purchase products that are completely digital — no tangible
product to take home. The trend that started for most consumers with the
iTunes store has zig-zagged across industries, from music to movies to
video games to books.
The $259 Nook
was met with skepticism from stock analysts, many of whom downgraded B&N
on the announcement. Why, they asked, would a bookseller want to create
a device that encourages shoppers to stay out of the bookstore?
that from the get-go,” said Douglas Gottlieb, vice president of digital
products for Barnes & Noble. He said the Nook is far more than just
a way to download and read books, but also a way to interact with the in-store
environment. “Nook and the store experience go incredibly well together.”
instance, walk into a B&N location carrying your Nook and you’ll automatically
be connected to the free wireless network. And while you’re in the store,
you have access to complete book browsing — every book for which a digital
version exists suddenly becomes available on your device for as long as
you’re in the store.
also said there is exclusive content on the way for Nook owners, but couldn’t
get specific, saying only that “some full titles, all sorts of really interesting
things” are on the way.
research by Forrester, three million e-book readers will be purchased
in the United States this year and twice that many will be bought in
What do you think of Barnes & Noble’s release of an e-reader?
How serious a challenge does the move
to digital formats pose for print books and Barnes & Noble’s
store-based model? Do you see a benefit to Barnes & Noble incorporating
this digital technology into its stores?
- Barnes & Noble Nook raises questions
about digital-only products – Retail Customer
- Analyst: Retailers,
be afraid of e-books – Retail Customer Experience