DISCUSSION

Retailers: Men Dressing for Success Again

Written by George Anderson
By George Anderson

Every couple of years, it seems, a story comes out that discusses how men are going back to suits and ties in business settings and leaving the life of business casual Oxfords and khakis behind.

Of course, sales numbers haven't really supported anecdotal information from people such as Gregg Andrews, fashion director for Nordstrom.

Mr. Andrews told the Pittsburgh Tribune-Review, "Men are looking to dress up again. Men are more comfortable admitting that they're concerned about their appearance."

While Mr. Andrews may have seen interest in more formal clothing at his chain's stores, men's neckwear sales were down 6.4 percent in October and November, according to NPD Group.

December, as it turns out, is the best selling month for ties. It is also National Tie Month.

Mr. Andrews said that younger men are using ties differently than their fathers and grandfathers. He pointed to the Jonas Brothers use of ties and ascots.

Daniel Billett, men's fashion and grooming expert at About.com, told the Tribune-Review, "Ties are becoming more of a fashion accessory. David Beckham wears skinny black ties inside of his shirt so it almost looks like a necklace. It's becoming more of an accessory, something more playful."

Discussion Questions: Do you see ties, suits, etc. making a comeback in business and social circles? Do you see the state of the economy leading to men dressing up more in the near future?

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