There doesn't appear to be anything that will deflate the good moods of retailers in the lead-up to the Super Bowl this Sunday. According to the National Retail Federation's (NRF) Super Bowl Spending Survey conducted by Prosper Insights & Analytics, average viewer spending will reach $77.88 this year, up from $68.27 in 2014.
"With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game," said Matthew Shay, president and chief executive of NRF, in a statement. "Retailers will take full advantage of the expected traffic from avid fans by making sure they have adequately invested in décor, party food and accessories and other Super Bowl-related inventory."
Food and drinks are on the shopping lists of 79.3 percent of people who plan to watch the game. Nearly 11 percent will buy team apparel or accessories and 8.8 percent plan to buy a new television to watch the game between the Patriots and Seahawks at home.
According to NRF, nearly 43 million people plan to host a Super Bowl party this weekend and nearly 26 percent of the 184 million people who plan to watch the game on television will do so at a party.
"More viewers than ever are planning to tune in on game day this year as these connected consumers reach to multiple channels to join in with other fans and follow their favorite national brands," said Pam Goodfellow, principal analyst at Prosper. "Beyond the game, viewers will use this day to catch up with friends and family and treat themselves to their favorite game day treats.