RFID Privacy Concerns Not Going Away

By George Anderson

With legislation pending in a number of states, it is clear the concerns some have about the misuse of radio frequency identification (RFID) to intrude on the privacy of individuals
is going to remain a topic of discussion until it is fully addressed by those using the technology.

Harris Miller, president of the Information Technology Association of America (ITAA), which held a forum on RFID earlier in the week, told Information Week, “Even though
we are still in the early days, we want to get out in front. People are so sensitive to privacy.”

Elliot Maxwell, Fellow at the Center for the Study of American Government at Johns Hopkins University agreed and added, “As the technology changes and evolves, the guidelines
should too.”

Moderator’s Comment: Do retailers and others who plan to make extensive use of RFID technology need to develop a plan
to deal with privacy and other concerns now before having regulations mandated by the government? What is the biggest concern business should have about legislative involvement
in the use of RFID technology?

George Anderson – Moderator

BrainTrust

Discussion Questions

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