Ruby Tuesday Says Goodbye To Old Menus

Discussion
Mar 09, 2004
George Anderson

By George Anderson

The fast-casual restaurant chain, Ruby Tuesday, announced it will begin printing nutritional information for all its meals on its menu in an attempt to appeal to more health-conscious
consumers.

According to a Reuters report, Ruby Tuesday’s new menus, which will be available in all its restaurants next month, will include information on the calories, fat, carbohydrates
and dietary fiber contained in every item it prepares.

Ruby Tuesday Chief Executive Sandy Beall said the company’s research found 40 percent of customers said having the nutritional menu on the option would be reason for them to
eat at the restaurant again.

This is not the first time Ruby Tuesday has sought to differentiate itself by taking the nutritional high road. In November of last year, Ruby Tuesday stopped using trans-fats
in its meal preparation.

It also added items intended to attract followers of low-carb diets such as Atkins and South Beach to its menu.

Moderator’s Comment: What are your
thoughts on the steps Ruby Tuesday is taking to appeal to health-conscious consumers?

Ruby Tuesday’s research indicates that, even if you are not overly concerned with the calories, fat, carbs, etc. in a particular dish, you are still interested
in seeing the nutritional information. Sandy Beall told Reuters, “about 35 percent of consumers said the nutritional information influenced their orders, while the remaining
65 percent ordered what they liked regardless of the nutritional content.”
George
Anderson – Moderator

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