Many retailers talk about customer loyalty and have invested substantial resources trying to better understand the needs of shoppers and give them reasons to keep coming back. Safeway, among that group, has decided it can do even better in that area by elevating one of its own to an executive position in charge of customer loyalty.
The grocer announced this week that it had promoted Mir Aamir to president, customer loyalty and digital technologies, reporting to CMO Diane Dietz. In his new role, Mr. Aamir will be responsible in leading Safeway's loyalty programs and overseeing the company's digital and mobile loyalty efforts, as well.
"Mir has been instrumental in building Safeway's loyalty marketing capabilities and programs that focus on sales growth," said Ms Dietz in a press release. "By enlarging his role and consolidating our loyalty building disciplines, we expect to further grow Safeway's capacity to delight and connect with shoppers in an increasingly digital world."