Shoppers Dropping Into Their Chairs
By George Anderson
The rallying cry for uber-shoppers used to be ‘shop till you drop’ but, with the growing number of people sitting down in front of their computer to go shopping, a new expression
may be needed.
Perhaps, ‘shop till your CPU stops’ or ‘buy with ease until your Windows freeze.’ Okay, the new phrase is going to require some more work but one thing is clear, more people
are buying more stuff without ever walking into a store.
According to the latest report from the Census Bureau of the Department of Commerce, e-commerce sales were up 22.3 percent for the fourth quarter of 2004 compared to the year
before. Total sales climbed to $21.4 billion or 2.2 percent of total retail sales during the period.
For the year, e-commerce sales were up 23.5 percent to $69.2 billion, representing 1.9 percent of retail sales.
Moderator’s Comment: What do the Department of Commerce numbers mean for retailers engaged in or considering selling online? What is the next big e-commerce
thing, e-tailers and other online marketers will use to bring consumer shopping dollars online? –
George Anderson – Moderator