By George Anderson
The second annual survey of the Lifestyles of Health and Sustainability (LOHAS) conducted by The Natural Marketing Institute (NMI) found nearly one-third of US consumers say their shopping behavior is influenced by concerns about environmental and social issues.
The study reveals consumers are very interested in shopping to protect the environment (91 percent) and encourage socially responsible business practices (83 percent).
Among the products LOHAS consumers are interested in are energy efficient appliances (96 percent), renewable power (74 percent), organic foods (53 percent) and hybrid vehicles (56 percent).
Moderator's Comment: Does actual shopping behavior support the belief that consumers vote on environmental and social issues with their wallets? [George Anderson - Moderator]