SoBe Tries Bubbly Beverage
Mr. Green Soda Pop, SoBe Beverages’ first carbonated beverage, will be
supported by an aggressive grassroots marketing campaign. The beverage features a blend
of flavors that is enhanced with ginseng for an extra lift.
The new carbonated beverage will be introduced nationally this summer via a
dedicated Mr. Green sampling tour, as well as on the touring SoBe Love Buses.
The tour vehicles will travel from April through November, visiting concerts,
festivals and other popular events nationwide and will stop at select SoBe retailers
for sampling promotions. Mr. Green will also have its own dedicated web site
at www.mrgreen.com, and
the product will be supported through promotions on the SoBe web page at www.sobebev.com.
Mr. Green will begin shipping in 20-ounce and one-liter bottles late April 2002 and will be brought to market by the Pepsi-Cola distribution system. It will be available in grocery stores, convenience stores, mass merchandisers and warehouse clubs, as well as gas marts, select restaurants/hotels and delis nationally.
Moderator Comment: What are the keys to successfully
managing the carbonated soft drink category? [George
Anderson – Moderator]