Sony Corp. will design an exclusive product line for Target Stores and target.com that will be unveiled this spring, reports The Wall Street Journal. Sony Liv will consist of nine products - including CD players, alarm clocks, radios and a universal remote - all priced under $150. A Target spokesman said the products are aimed at women.
Target said the agreement marks the first time the Japanese electronics maker has produced a product line exclusively for a single retailer.
Moderator Comment: Is Target on target with the Sony deal? Should retailers look to expand exclusive deal programs with consumer product manufacturers?
Nine consumer electronic products from Sony that can be purchased for less than $150 exclusively at Target further builds on the chain's already strong reputation for cheap chic. [George Anderson - Moderator]
Company Web sites: http://www.target.com, http://www.world.sony.com