Amazon is having some difficulty living up to its promise to deliver packages in two days to Prime members, according to two new research studies.
A poll of 1,700 Amazon shoppers last month by Reuters/Ipsos found 10 percent of those who chose two-day shipping between Nov. 1 and Dec. 31 failed to get their packages on time. Even with this, 96 percent claimed to be happy with the Prime service.
Greg Greeley, who heads up the Prime program at Amazon, called the Reuters/Ipsos numbers "very suspect." An unidentified spokesperson told Reuters that Amazon's own data "shows significantly better results."
A separate study conducted by Bizrate Insights found 21 percent of Amazon Prime members agree they have received at least one order late. This is important, according to the study's authors, because 9.6 percent of Prime members surveyed said they are considering not renewing their memberships because of late deliveries.
"Shipping club membership [beyond Prime] has grown significantly over the last few years, growing 36 percent year-over-year among Cyber Monday shoppers in 2014 over 2013," said Hayley Silver, VP of Bizrate Insights, in a statement. "The growth rate has slowed when compared to 2013 over 2012, which was up 53 percent year-over-year among Cyber Monday online buyers. Listening to consumer sentiment in January 2015, there is dissatisfaction that may lead to non-renewal by over 40 percent of members — one quarter of which is specifically due to late deliveries."