It's virtually impossible, especially in some categories, to pick up an item in retail stores that was not manufactured in China or at the least contains ingredients from that country. That said, the Asian nation has taken a lot of hits recently in the arena of public opinion and one U.S. marketer is out to let American consumers know that its products are "China-Free."
Food for Health International, a manufacturer of nutritional supplements for people and their pets, has gone public with its "China-Free" position with the message trumpeted in ads, promotions and product stickers. It has also gotten quite a bit of free press as a result of its campaign.
The company claims its products are made from organically grown foods without chemical additives and that all manufacturing and packaging is done in the U.S.
Frank Davis, president of Food for Health International, told Reuters, "It is a response to the (stories of tainted products and ingredients) coming out, and we are taking a position that we are not the only ones reading them."
Discussion Question: What do you think of Food for Health International's "China-Free" marketing campaign?